Celebrating Gender Equality
Imagine a world where men and women are truly equal; a society free of prejudice, stereotyping, and discrimination; a multicultural, fair, and inclusive world; a society that values and embraces diversity.
Although many believe that stereotypes connected to certain careers have been eliminated, studies and behaviors contradict this notion. Teleperformance Greece launched a campaign to raise awareness about these biases. A diverse group of employees was the perfect sample for our experiment. The paradox of the riddle was as follows.
The captain’s son has a father who works for a consulting company. How is this possible?
Women captains are a reality, but not easily imagined because of existing prejudices. With our actions, we can combat them, change mindsets, and fight unconscious bias in all its forms.